What a day! Every blog I visit is talking about the PR Buzz. “Google Takes a U Turn” “My Google PR has turned -3 negative”, “Google this, Google that”. Give me a break guys.

First off, it is a mistake to put all eggs in one basket. The wise will never do it. Take a look at JohnChow.com. He is least bit bothered. Read his post on the PR downgrade. You will see what I mean.

It is a nasty idea to depend on one source for business. If you run a blog, the only factor you should depend for your success is quality content. The universal principle “Content is the King” has always worked and will always work. If you have quality content, people will come, if people come, traffic will build, if traffic builds, advertisers will come, if advertisers come, you will make money.

People revere Google’s PageRank because of text link ads. You can make good money by selling links if you have a good PageRank. If you have a PR5, you can sell a link for $10-$15. If you have a PR7, you can sell a link for $60-$100. You get the picture?

What happens when Google cuts you off with a PR downgrade? Your income sucks. Nobody wants to place their link in your blog, because of the very little backlink value.

Is this how you build a business? By subjugating yourself to the whims of a Dictator? No ways. It isn’t business. It is simply slavery. Crude eh? It is the Gospel truth.

Focus on your thoughts, focus on your research based on these thoughts, focus on your content based on the above and you will emerge a winner. Top bloggers out there have done this. Do not depend on an Adsense income or a PageRank or another system. Let these be a means to an end and not an end by itself.

So, Do not waste your time on the PR Buzz. Google will do what it has to do. You do what you have to. The winners will emerge naturally.